Everything starts with ideas.

At Sapphire Enterprises we believe in partnerships, ideas, cooperations and creativity. We represent companies around the world promoting both products and services in a wide range of domains.

MIDDLE EAST | North, West, East AFRICA | GCC | TURKEY

Merlin and Mercury is an innovative company specializing in the design and commercialization of products, licensed brands, and events. What sets us apart is our expertise in food storytelling — the art of narrating stories through cuisine. We create immersive experiences where food becomes the narrative, allowing us to communicate emotion, culture, and brand identity in a unique and meaningful way.

Fantasy Food: themed snacks era

Based on the need for more ideas for packaged 'magic' that went beyond the limits of Cap Cap, we created FANTASY FOOD S.A., where all new ventures and mini brands for themed packaged products are hosted.